Our letter of objection is below:
The Newington Green Action Group
Chair: Alex Allardyce
Vice Chair: Cass O’Callaghan
Planning Service :
Attention : Daniel Power – Case Officer
by e-mail :
10th February 2016
Dear Mr. Power,
NEWINGTON GREEN CONSERVATION AREA
PLANNING APPLICATION P2016/0087/ADV
On behalf of the Newington Green Action Group I should like to formally
register our strongest objection to the above proposal to install a freestanding
illuminated advertising sign in Newington Green on the following grounds :-
The Conservation Guide for Newington Green states that "Signs and
Advertisements can detract from the visual amenity of the area and
need to be appropriately designed and located. It further states that
“Internally illuminated signs will not normally be permitted".
The design of the proposed advertisement sign and its location are
inappropriate and, accordingly, the proposal will be detrimental not only
to the character and appearance of the paved area at the end of
Ferntower Road but to the conservation area generally.
The sign will be an unnecessary piece of street furniture and will provide
additional and unwanted visual urban clutter and have a harmful effect on the
nearby 1658 terrace, the international historical and architectural significance
of which is recognised in its Grade 1 listed status.
There is a real possibility that an illuminated advertisement, positioned in this
location and adjacent to the road and pedestrian crossing, could create a
distraction to passing drivers with the consequential risk of increased traffic
The proposal would fail to preserve and enhance the character of the
Newington Green Conservation Area and is contrary to Islington policies. As a
local Amenity Group we have worked extremely hard over many years to
improve the setting of Newington Green and remove street clutter. We have
also raised the issue of local breaches of The Conservation Guide in respect
of illuminated signs a number of times over the past three or four years; as of
yet any action taken by the Planning Department has proved to be ineffective.
We feel it not unreasonable to assume that NGAG should be able to rely upon
the planning system to support both us and the general public in the
protection of our Conservation Area. It is rather beyond our belief, and a great
disappointment, that the Council itself should be making this application as
part of a fund raising exercise but whose end result will be the erosion and
debasement of our neighbourhood environment.
I reiterate that NGAG strongly objects to this proposal and would formally ask
you to reject the application.
Chair : The Newington Green Action Group
Registered Charity No: 1087866